‘This is how loss feels’: how a Netflix animation about grief became a global phenomenon

Posted on December 20, 2020 by mkmswain

One of the year’s most unlikely phenomena on the video-sharing app TikTok saw 50 million people – and counting – recording themselves crying while watching a 12-minute animation. Not since the heart-wrenching opening sequence of Up have viewers been so undone by characters that originated from a pencil sketch.

Read my full Telegraph article here

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